Celebrating great ideas is something we get to do often. Celebrating the effectiveness of ideas and their positive impact on our clients’ businesses gets us even more excited. The Effies honour the most significant achievement in advertising and marketing communications: effectiveness. Judging is completed by a panel of 122 industry experts.
This year we entered the We Give it to You Straight campaign we crafted for Alinta Energy in the Australian Effies. This campaign was the result of a comprehensive but single-minded client brief and one that touched all internal teams. We’re proud to share that the work is a finalist in two categories; Best Smaller State Campaign and Other Services.
To all our staff and suppliers, thank you for your time and energy. This was a brave campaign for Alinta Energy to proceed with and without the fantastic relationship we share with the teams at Alinta Energy, would not have been possible.
Creatives: Joe Hawkins & Neil Martin