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Flare continues to grow

By Marketforce
June, 2019

Dixie Marshall has been telling stories for more than 3 decades. First as a journalist – across TV, radio and print – and now as Executive Producer of Marketforce’s content agency – Flare.

Storytelling is more important than ever, emotion and inspiration matter. And that’s how Flare, and Dixie, approaches its content creation.

Some fast facts:

  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Source: Insivia)
  • Brands that use video marketing grow their year-on-year revenue 49% faster than brands that don’t. (Wirebuzz)
  • By next year, 80% of global internet consumption will be video content.
  • Including video on landing pages can increase conversion rates by 80%. (Unbounce)
  • 4 times as many consumers would rather watch a video about a product, than read about it. (eMarketer)

This month we have welcomed two talented DOP’s to the team, Mason Fleming and Balazs Kajcsa.

Mason is an emerging Perth-based director and editor. He received his Masters of Screen Studies from the WA Screen Academy in 2016. His graduation film, Deighties (Dating in your Eighties) has gone on to win over a dozen ‘Best Film’ and ‘Audience Choice’ awards at film festivals around the globe and has been shown at over 50 short film festivals, including Flickerfest and Academy Award Qualifying festivals Aesthetica and Encounters. Mason has been nominated for two ATOM awards, one of which he won for his interactive drama film Pressure. His latest short film Tribunal is set to premiere on SBS On Demand this August.

Balazs is a talented cinematographer and photographer, with an eye for sharing stories in art like visuals. Balazs graduated from WA Screen Academy in 2017, having been involved in many exciting projects, including short comedy film Carnal Privilege, documentary Bringing Mitch Home and client-based project with Sea Shepherd, Plastic Kills. He has received two cinematography awards for Carnal Privilege and Plastic Kills from the Australian Cinematographer’s Society (ACS) in 2018. The film also received Best Client-Based Project for Plastic Kills and Best Documentary for Bringing Mitch Home from Channel 9.

The team follows a strict process in planning its video creation. It starts by researching the audience for the content, to establish their personality and values and what they want to hear from us, then investigate which platforms the content might sit on or how it will be distributed, and the next step is to develop the creative approach to fit the right content to the right audience on the right platform.

At the core of the content, though, is the creative idea. And the storytelling.

Here are some examples of recent work we are proud of:

Lotterywest Sensorium
Presbyterian Ladies’ College

Please reach out if your brand has a story to tell.