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First Google I/O Extended Event in WA

By Marketforce
May, 2018

Friday, 11 May 2018, saw a room full of West Australian business leaders and development community gather to hear the latest from Google HQ. Local marketing and media leaders, Marketforce | OMD, hosted Perth’s first ever Google I/O Extended event, curating and debating key insights from the three-day conference, presented by Google in San Francisco last week.

Chris Andrawes, Marketforce’s Digital Creative Lead, kicked off the day with a recap of the major announcements within Google CEO, Sundar Pichai’s keynote address. Big reveals included ways in which AI is transforming healthcare; Gmail’s upgrade to predictive ‘emailing’ feature; automated photo and document enhancements via Google Photos; Google Assistant’s new eerily real conversational tone and kid-friendly settings called ‘Pretty Please’; visually assistive Google Maps, and much more.

Curated content included Google’s recommendations for building a successful web presence for search; opportunities, challenges & strategies to develop artificial intelligence; and a feature piece on the future of websites, which highlighted some of the recent transformations of the modern web including ways and developer tools to build fast and immersive experiences that reach everyone online.

The event concluded with a panel discussion, digesting the technical and behavioural content from the day and providing insight into implications for digital advertising and web development – specifically within the West Australian context. Panelists included, Ben Derham, Technical Lead at Marketforce, Karina Gersonde, Digital Client Services Manager at OMD WA and Ben Kidney, Managing Partner & Director of Interactive at Clemenger BBDO, Melbourne.

The event was a great success with many in the audience captivated by the Progressive Web Apps, Google Assistant’s new, creepily real AI interface and predictive health opportunities in the AI space. Attendees included: Lotterywest, University of Western Australia, CBH Group, Perth Racing, GasTech, Alinta Energy, St John of God Hospitals, City of Armadale and WA Electoral Commission.

For more information about the day or to access the videos, visit Marketforce’s YouTube channel.