Selling the footy, without ever showing one

The bustling ride in. The pre-game meal. Hanging with mates and soon-to-be-mates on the Matagarup Bridge. Every Freo game has a special feeling for fans, its own spicy blend of anticipatory excitement and getting lost in the purple haze. To celebrate the 2024 season, Fremantle Football Club worked with Marketforce and OMD to create a multifaceted campaign that highlights real footy fans and their relationship to the game.