We wanted to leverage the high brand awareness and dominant market share of Curtin University, to attract attendance and participation at their annual Open Day.
To drive interest and attendance numbers, we utilised unique media activations, digital outdoor (incorporating a countdown message to event day), and banner and native content across Instagram, Facebook, Snapchat, Google Display and Amobee. We also created the Hello Curtin app – an iBeacon enabled mobile App that allowed push notifications on campus according to the location of the user.
Increased event attendance year on year, to 26,800 in 2017. The Hello Curtin app also provided valuable insights to the Curtin Marketing team on user engagement, course interest and movement through the event.