Curtin University wanted to celebrate workplace diversity and reinforce their commitment to it in order to attract staff and students from all walks of life.
To promote positive dialogue around the issues of diversity and inclusion, we created ‘Humans of Curtin’, a fully-integrated marketing campaign featuring ??? (what were the campaign elements?)
The Humans of Curtin content was seen 1,930,887 times through organic and paid posting.
The campaign won the inaugural 2016 WA Multicultural Recognition Marketing Award for Outstanding Contribution to Multiculturalism, and was also awarded a prestigious 2016 Australian Marketing Institute (AMI).