St John of God Foundation donors help save lives. We wanted to celebrate this impact with cost effective video content that could be used across various channels and events.
To demonstrate the impact that Foundation donors can make, we told the story of a single patient beneficiary, Emma, in an emotional and compelling piece of video content. The final 4-minute story celebrates donors, hospital staff and patients, and reinforces the life-changing power of the Foundation.
The video was created quickly and cost effectively, and was shown at a major donor event and distributed via owned channels.