"Be More" integrated campaign

TAFE WA partnered with Marketforce to launch its first statewide integrated campaign, "Be More," aimed at reshaping perceptions and positioning TAFE as a leading choice for personal and professional growth. The campaign unified creative messaging across multiple channels, including a new microsite, social media platforms, outdoor advertising, and content highlighting real success stories. The result was a compelling campaign that showcased TAFE’s hands-on learning and industry connections, driving engagement and shifting perceptions.