Encouraging Executives to Rethink Their Decisions in the Moment

We partnered with CEOs for Gender Equity, a not-for-profit organisation dedicated to inspiring executives to create meaningful change in the business world, to develop a film that encourages leaders to consider the gender implications of every decision they make — no matter how small. Our concept, The Gender 10, asks executives to take just 10 seconds to pause and reflect on the gendered consequences of their actions in the moment, helping to bring attention to micro-aggressions that may otherwise go unnoticed.